"A family located in North London wants to find an exceptional and experienced educator to support their most junior child on his initial journey to growing into an English gentleman."
Upon seeing this advertisement, you might naturally overlook the wording "beginning" as simple a turn of phrase.
However, it may be the crucial aspect of this distinctive employment listing, as it seeks to hire a mentor for a 12-month-old.
Many of applications have already been submitted since the anonymous family posted their request for the highly paid tutor, who has to be "a uniquely qualified person".
During the past few weeks, the post has received interest throughout the media, with many wondering why?
Forward-Thinking Method
Adam Caller, head and founder of a global tutoring firm, which is helping the family in their hunt, stated that notwithstanding early skepticism, he found the idea "forward-looking", and "innovative".
When he met the family, he mentioned they understood the unconventional character of their request, and how immature their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that age "cultural bias had already set in".
What exactly did the family indicate by "cultural leaning"?
It's "comprehensive", he answered. "The way you eat, the manner you speak".
He said the firstborn had absorbed "very nuanced, unspoken signals" from the family, and had assumed their cultural habits. The family informed Adam they wished to avoid the same situation to happen again with their infant.
The strategy: To engage a UK tutor, who should speak with Received Pronunciation, to shape the baby from day one.
Subtle Influence
"A lot of the development at the start here is kind of absorbed naturally," explained the expert.
It's by means of this subtle influence that the family are hoping the child will acquire the UK customs they aim to instil.
Adam noted the tutor must be somebody who studied at "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The instructor simply needs to be the right kind of person, they'll be carrying out things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family explained to him the successful candidate should preferably also have knowledge of or interest in riding, winter sports, the arts and musical activities so as to influence the child in a broad spectrum of interests.
Additionally though, he explained the family hoped the tutor to sign up the child on a selection of courses so the child would be "pony-riding and picking up an instrument by the time they are around three years old".
In the family's view, guiding their son become a "English gentleman" will bring about achievement and provide access.
"Considering the rights and wrongs of that, because it's undoubtedly a class statement," he adds.
But, notwithstanding all this tutelage in "English culture", could the child absorb so-called cultural influence from the globally influenced family he is raised by in any case?
"Absolutely", answered he. "The family realize this might not succeed, but they've just taken the perspective of, 'let's give it a go and we should start as quickly as we can', because the expense of it is not relevant," he explained.
Idealistic and Unrealistic
Several in the tutoring industry who have those concerns.
Another CEO, head and founder of a tutoring service, who also offer private tutors, commented that "the journey of becoming bicultural, or actually, becoming oneself, is something that must be grown into, not engineered."
He explained that he had moved from China to the Britain at the age of seven, and had been raised understanding and practicing both cultures. He continued to learn at a prestigious UK institution.
"The concept that an individual can function as a embodiment of Britishness, an individual who can possibly transfer the attributes of a British gentleman upon a infant child, seems to me optimistic and unfeasible," he stated.
"Based on my background, employing a quintessentially British tutor from babyhood will not instantly produce the result they want.
"I wasn't provided with such a figure, and however I have been lucky enough to experience many of the situations they aspire for their son."
He stated: "The truth is, self-identity cannot be imposed from the outside; it must be embraced, and it must come from within."
Buying Britishness
Naturally, Britishness is something Adam believes can be instructed – and sold.
"I believe the fact that the world views us in this regard is something that we should be cherishing|valuing|appreciating
