The platform is rolling out a updated setting that permits them to cut down on the quantity of AI-made content appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a increase in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform primarily display content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content made with AI tools, including AI artwork to educational videos, and we aim to give people the ability to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service announced that there are now 1.3 billion videos on its network tagged as artificially created. Overall, more than 100 m pieces of content are uploaded to the app every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be capable of reduce or increase the level of AI content they view by opening the topic control feature in the app and choosing the AI content topic. Other topics that currently be modified under the tool cover politics, style, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules require creators to tag lifelike AI-generated content, and it bans malicious fake videos of celebrities or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the service will henceforth attach an “AI-made” tag to content created with its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This step is aimed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
The company is additionally establishing a two million dollar AI literacy fund for professionals and institutions to produce informative material about ethical AI use. This program will assist educational bodies specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid discussion over intentions to make redundant a large number of content moderators in the UK. TikTok is set to reduce hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A company official clarified that human moderation would remain essential, but AI can protect employees by eliminating the most harmful content before it is viewed by humans. The company stated a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
